Barbie and Pinterest Bring DreamHouse Style Into Your Own Home

Ever since Mattel released Barbie’s DreamHouse in 1962, it has served as a backdrop for young designers to play, experiment, and bring their imaginations to life. Now, thanks to a new collaboration between Barbie and Pinterest, that same spirit of exploration can come to life in real homes. With Pinterest’s Restyle tool, users can reimagine their actual interiors through five distinct DreamHouse-inspired aesthetics.

Launched last month in beta, Restyle lets design enthusiasts of all ages virtually experiment with interiors through AI-powered visual technology. Users can upload a photograph of their own space and explore different design directions.

Pinterest’s Restyle tool reimagines a dining room in the Modern Coastal Barbie DreamHouse style. Rendering courtesy of Pinterest.

“People come to Pinterest with a vision for how they want their spaces to look and feel, but it’s not always easy to imagine how those ideas will translate into their own homes,” explains Sara Pollack, VP, Global Head of Consumer Marketing at Pinterest. “With Restyle, we’re helping bridge that gap by giving people a way to experiment with different design styles, see how furniture, colors, and decor work together in their actual space, and discover products that bring their vision to life.”

The Barbie collaboration introduces five DreamHouse-inspired styles: mid-century Americana, chalet chic, superstar glam, Victorian romance, and modern coastal. Each offers a different starting point, moving beyond Barbie’s signature pink to explore a broader range of interiors, from retro influences to more relaxed, contemporary spaces.

Video courtesy of Pinterest

After selecting a style, users can refine the room by adding or swapping furniture and decorative accessories. Restyle also allows users to remove existing objects or describe changes through text prompts.

While the fascination with Barbie’s DreamHouse may begin in childhood, it’s clearly not something everyone outgrows. According to Pinterest, searches for “Barbie DreamHouse aesthetic” have increased 72%, while searches for “pink apartment ideas” and “pink dorm aesthetics” have risen 224% and 120%, respectively. More specific design elements are also gaining traction, including pink wallpaper, lighting, rugs, and decorative mirrors.

The Barbie collaboration allows Pinterest users to explore how design ideas might translate into their own spaces, rather than remaining on carefully curated inspiration boards.

Pinterest’s Restyle tool reimagines a dining room in the Superstar Glam Barbie DreamHouse style. Rendering courtesy of Pinterest.

“Our collaboration with Barbie makes that process even more playful, bringing five distinct DreamHouse aesthetics into an experience where people can explore, personalize, and ultimately create a space that feels uniquely theirs,” Pollack says.

The Barbie experience is available through official Barbie content, select Pinterest searches, curated boards on Barbie’s Pinterest profile, and even a 26-foot-long pink Barbie truck. Through October and November, the truck will stop in New York City, Dallas, and Los Angeles, where visitors can step inside to try Pinterest Restyle, explore interactive installations, and enter giveaways.

Editorial Transparency: This article was developed with the assistance of AI tools, which may have been used for research, outlining, editing, or copy refinement. Reporting, fact-checking, and editorial decisions were made by the Design Milk editorial team.